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As Asia's largest entertainment content marketplace, FILMART welcomes some 750 exhibitors from over 25 countries and regions and more than 30 regional pavilions HKTDC and the Department of International Trade Promotion (DITP) of the Thai Ministry of Commerce signed MoU to strengthen trade and business ties FILMART debuts virtual production studio in collaboration with Votion Studios, showcasing the latest in production techniques and real-time content generation The Entertainment Expo, encompassing 10 major events, including FILMART and EntertainmentPulse, held its opening ceremony this afternoonHONG KONG, Mar 11, 2024 - (ACN Newswire) - Opening Art March 2024 in Hong Kong, the Hong Kong International Film and TV Market (FILMART) and EntertainmentPulse, held from 11 to 14 March, bring together leading industry figures from around the world to showcase the latest cinematic masterpieces and ground-breaking technologies as well as share their insights.As part of the month-long Entertainment Expo (EE), the two events offer a treasure trove of content, shining a spotlight on Hong Kong's diverse creative industries and cementing our city's position as an East-meets-West centre for international cultural exchange.  They also embrace the digital realm, providing an online platform to promote IP projects and facilitating opportunities for participants to expand their reach in the international market, while reinforcing Hong Kong’s status as a regional IP trade hub.The Entertainment Expo (EE), organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by Create Hong Kong, the Film Development Fund and Hong Kong SAR Culture, Sports and Tourism Bureau, held its opening ceremony this afternoon. It was officiated by Eric Chan, Chief Secretary for Administration of the Hong Kong SAR, Kevin Yeung, Secretary for Culture, Sports and Tourism of the Hong Kong SAR, Dr Peter K N Lam, Chairman of the HKTDC, Shi Zhi-yan, Second-Grade Counsel of the Hong Kong, Macao & Taiwan Affairs Office of China’s National Radio and Television Administration (NRTA) and Hong Kong entertainment ambassador Leon Lai as well as representatives from event organisers and supporting institutions.Dr Lam said, “Over the past 20 years, we have worked with different film and entertainment organisations to create this mega event and bring together the best and brightest in entertainment from around the world to Hong Kong to facilitate dialogue and collaboration, strengthening Hong Kong’s role as a premier hub for business and entertainment. For its 20th edition, the Entertainment Expo brings together 10 industry events to showcase the many facets of Hong Kong’s film, TV, music and digital entertainment sectors.”He noted that “One of the Expo’s flagship events is FILMART, Asia's largest entertainment content marketplace for filmmakers, distributors, buyers and investors to show their work, engage in dialogue and explore collaboration opportunities. EntertainmentPulse, which runs parallel to FILMART,.gathers global industry leaders for engaging conversations on a variety of industry topics and for collaboration opportunities.”FILMART features the first-ever virtual production studioThis year, FILMART welcomes some 750 exhibitors from over 25 countries and regions. It features more than 30 regional pavilions, including first-time exhibitors from Hubei, Indonesia, and Macau.The Thai Ministry of Culture set up a dedicated Thai Pavilion and organised Thai Day on the first day of FILMART. To strengthen bilateral trade ties, the HKTDC and the Department of International Trade Promotion (DITP) of the Thai Ministry of Commerce signed an MoU.This year's exhibition sees a significant presence of exhibitors from Mainland China, including industry giants, such as Alibaba Culture Entertainment and Bilibili who are participating for the first time. Other prominent exhibitors include Huace, iQIYI, Shanghai Youhug Media and Tencent, showcasing their latest productions.Exhibitors from Hong Kong, such as Media Asia, Emperor Motion Pictures, Edko Films, Golden Scene, Mandarin Motion Picture, One Cool Pictures, PCCW Media, and Universe Films set up booths to showcase their upcoming films and projects.Additionally, the Hong Kong Design Institute held the opening ceremony of its virtual production studio and announced they will set up the Hong Kong’s largest virtual production training centre in Shaw Studios. First-time participant Hong Kong Baptist University showcases the latest AI, visualisation and human-machine interaction technologies applied in film creation.FILMART has partnered with Votion Studios, a Hong Kong-based creative tech company, to set up a virtual production studio at the event. This marks the first time such a studio has been featured at FILMART to showcase the latest advances in production techniques and real-time content generation.Media partners attending FILMART can conduct on-site interviews and create real-time content, leveraging this cutting-edge technology. Moreover, the event’s online platform serves as a hub for showcasing and promoting exhibitors' creative IPs, offering professional business recommendations and business matching services during and after the event.FILMART showcases some 30 sessions of various events to foster knowledge-exchange and facilitate connections, including press conferences, project showcases, seminars, networking events and more.Notably, the inaugural Rhythm of Martial Arts Music Concert took place today led by Music Director Dr. Mui Kwong Chiu. The concert highlighted the exceptional talents of six renowned film music composers, including Richard Yuan, Peter Kam, Punk Chan, Leon Ko, Julian Chan and Lam Kwan-fai. Popstars Deep Ng and Edmond Tong delivered captivating performances of iconic theme songs from classic Hong Kong films. The event also featured a special guest appearance by Thai film composer Terdsak Janpan.EntertainmentPulse brings together heavyweight industry leadersAt the 3rd EntertainmentPulse, global industry leaders discuss a wide range of topics, including Hong Kong-Europe-Asia co-productions, development of streaming, globalisation of Chinese and ASEAN content as well as generative AI content.The forum kicks off with the "Dialogue with Pioneers: Prospects of AI Generative in the Entertainment Industry", which features Wang Yu, Magazine Editor of The Chinese Film Market and film producer, Fu Binxing, President of Huace Film & TV, and Chen Jihong, Partner at Zhong Lun Law Firm. The panel will explore how the industry can seize and leverage the opportunities brought by AI-generated content as well as address challenges related to core business integration, copyright protection and infringement,  R&D and talent investment.Louis Boswell, CEO of Asia Video Industry Association, engages in dialogue with Kelvin Yau, Vice President of International Business Department of iQIYI, and Winradit Kolasastraseni, President of True Digital Group's Digital Media Department, to discuss the latest developments and opportunities of the Direct-to-Consumer (D2C) model of streaming platforms.Over the years, Hong Kong cinema has produced many box office hits, with a significant number by emerging filmmakers. "Meeting of Brilliance: A Dialogue between Two Generations of Filmmakers on Hong Kong Movies" features renowned film critic Thomas Shin, Fly Me to the Moon director Sasha Chuk and film producer Stanley Kwan as well as Dust to Dust producer Soi Cheang and director Jonathan Li, representing two generations of Hong Kong film.Hong Kong International Film Festival (HKIFF) industry programme provides filmmakers with opportunitiesThe HKIFF industry programme selected a number of projects for funding from a record-breaking 460 submissions from 48 countries and regions. Covering diverse genres and themes, these include projects filmed by acclaimed filmmakers and producers, such as Koji Fukada, Michael J. Werner, Zhang Lu and Guan Hu.The Hong Kong-Asia Film Financing Forum (HAF) is an integral part of the newly expanded HKIFF industry programme. At HAF this year, 10 directors are making their debut and seven film projects from Hong Kong will be featured.As Asia’s most significant financing platform, HAF has facilitated the successful distribution of over 213 feature film projects since its establishment in 2000. It is held concurrently with the inaugural HKIFF Industry-CAA China Genre Initiative (HCG), which supports the development of Chinese genre films.FILMART and EntertainmentPulseDate: 11 – 14 March 2024Website:FILMART — www.hktdc.com/hkfilmart/enEntertainmentPulse — entertainmentpulse.hktdc.com/enProgramme — hkfilmart.hktdc.com/conference/hkfilmart/tc/programmeEntertainment ExpoDate: 24 February – 14 April 2024More details:Three founding events:Hong Kong International Film and TV Market (FILMART)Hong Kong International Film Festival (HKIFF) Hong Kong Film Awards Presentation Ceremony (HKFA)Seven core events:Asian Film Awards (AFA)Asia Video SummitDigital Entertainment Summit (DES)EntertainmentPulseHong Kong-Asia Film Financing Forum (HAF)Independent Film and Video Media Festival (ifva)Microfilm Production Support Scheme (Music).Photo Download: https://bit.ly/4cnIMpV The 28th Hong Kong International Film and TV Market (FILMART) attracts over 750 exhibitors from more than 25 countries and regionsThe Entertainment Expo kick-off ceremony officiating guests include Eric Chan, Chief Secretary for Administration of the Hong Kong SAR (sixth from the right), Dr Peter K N Lam, Chairman of the HKTDC (seventh from the right), Kevin Yeung, Secretary for Culture, Sports and Tourism of the Hong Kong SAR (fifth from the left), Margaret Fong, Executive Director of HKTDC (fourth from left), Hong Kong entertainment ambassador Leon Lai (fourth from right) and representatives from the Expo’s collaboration partners. Dr Peter K N Lam, Chairman of the HKTDC, delivers welcome remarks during the kick-off ceremony.Eric Chan, Chief Secretary for Administration of the Hong Kong SAR, delivers an opening speech at the kick-off ceremony.The Hong Kong Trade Development Council and the Department of International Trade Promotion (DITP) of the Thai Ministry of Commerce signed an MoU to strengthen trade and business ties.FILMART features a virtual production studio for the first time, showcasing the latest production techniques and real-time content generation on-site.FILMART showcases some 30 sessions, including press conferences, film premieres, project showcases, seminars, networking events and more. Media enquiriesFor enquiries, please contact:Raconteur PR:Betsy Tse, Tel: (852) 9742 7338, Email:betsytse@raconteur.hkMolisa Lau, Tel: (852) 6187 7786, Email:molisalau@raconteur.hkHKTDC Communication and Public Affairs Department:Snowy Chan, Tel: (852) 2584 4525, Email:snowy.sn.chan@hktdc.orgAgnes Wat, Tel: (852) 2584 4554, Email:agnes.ky.wat@hktdc.orgHKTDC Newsroom: http://mediaroom.hktdc.com/enAbout HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn


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